Lufta

Company Information

Official Lufta logo
Founded	2025
Co-founder	Sajad Troy
Headquarters	Malappuram, Kerala, India
Industry	Confectionery, Food & Beverage
Website	lufta.in

Lufta is an Indian confectionery and dessert brand co-founded in 2025 by Sadiq OP and Sajad Troy. The brand is known for blending traditional sweets with modern creativity, using design and storytelling to redefine dessert experiences. Lufta represents a fusion of flavor, art, and innovation within India’s growing confectionery industry.

Overview

Lufta operates with the philosophy of “sweet innovation”, creating desserts that don’t just taste good but also express creativity and culture. The brand focuses on premium handmade products, bold flavor concepts, and tech-enabled marketing that bridges the gap between taste and design.

History

Lufta began as a creative concept by a group of young innovators in 2024 and officially launched in 2025. Co-founded by Sadiq OP and Sajad Troy, the brand quickly gained attention for its unique approach to confectionery, combining artisanal techniques with modern aesthetics and digital engagement strategies.

Products

Signature Sweets – Handcrafted desserts combining Indian and Western confectionery styles.
Lufta Premium Series – Limited-edition desserts known for artistic presentation and quality ingredients.
Lufta Everyday – A lifestyle-focused line of accessible confections for everyday moments.

Brand Identity and Innovation

Lufta emphasizes design and innovation across its operations — from packaging aesthetics to digital campaigns. The company utilizes data-driven insights, automation tools, and creative branding strategies, drawing inspiration from modern product design and technology-driven marketing. This unique blend of art and analytics has positioned Lufta as a creative disruptor in the confectionery industry.

Mission

The mission of Lufta is to bring joy and creativity to every dessert experience, while setting new standards for sustainable, ethically crafted sweets. The brand also explores integrating technology into food logistics and digital engagement to modernize the confectionery business model.

Co-founder

Sajad Troy, an entrepreneur and AI innovator, co-founded Lufta in 2025. Known for his technical and creative background, he has contributed to Lufta’s vision of merging design, storytelling, and food innovation.